Stock Frankie Ray
A trusted Australian kids’ eyewear brand designed for sun safety, sell-through, and standout in-store appeal.
Why retailers choose Frankie Ray
Frankie Ray has been protecting little peepers since 2008. Designed in Australia for our harsh UV conditions, our sunglasses combine serious eye protection with playful design — making them easy to sell and loved by families.
We’re not trend-chasing. We’re building a long-term kids’ eyewear brand that parents trust and kids actually want to wear.
Designed to move off shelves — not sit on them.
Designed for every stage of childhood
Our range spans Babies, Toddlers, Kids and Teens, offering variety without overwhelming customers. Each collection is thoughtfully designed to balance colour, comfort, durability and sun protection — helping retailers meet a wide range of customer needs in one brand.
Made to look good in-store
Frankie Ray offers display solutions designed to integrate seamlessly into boutique, pharmacy, gift and lifestyle retail environments. Our displays are low-maintenance, space-efficient and visually engaging — making it easy for customers to browse and choose.
Trusted by retailers across Australia
Frankie Ray is stocked in over 150 stores nationwide, including children’s boutiques, pharmacies, resorts and gift stores. Our longevity, reliable supply and consistent brand support make us a trusted partner — not just a product on the shelf.
More than just sunglasses
We support our retail partners with imagery, social assets, product education and ongoing communication. As the brand continues to expand — including international growth — we’re committed to supporting our retailers every step of the way.
Interested in stocking Frankie Ray?
We’d love to learn more about your store and see if Frankie Ray is the right fit.